Product Design Award
POP-PRODUCTS PARTS OF PASSION
POP-PRODUCTS is a growing collection of largely small-scale bicycle accessories, hubs, running wheels and various other components, specially designed for the light construction, tuning and high end sectors. A common feature of the collection is its technical and functional perfection, which shows in the reliability, stability and lightness of the products. Material savings have been realised, for example, through the milling of moulded contours with deliberate design intent. Careful attention has been paid to the smallest details. The design of the individual accessories has a credible air of quality, at the same time as making a thoroughly fresh impression.